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RoboBusiness 2025: Your definitive robot-expo guide

April 28, 2025

Some people go to concerts; others go where the robots are. RoboBusiness 2025 is where engineers, investors, startups, and robot-loving nerds (us) gather to see what's next in automation.

It's part tech expo, part gladiator arena, part networking extravaganza — and if you're in the robotics game, this is where you need to be from October 15 to 16, 2025.

Oh, and Santa Clara? Yeah, it's about to be mechanical-central, so it absolutely makes sense. 

We’ll cover:

  • Event overview and details
  • What is RoboBusiness?
  • Key trends and highlights at RoboBusiness
  • Who should attend and why
  • Tips for getting the most out of RoboBusiness

RoboBusiness 2025: Event overview and details

If RoboBusiness had a Tinder bio, it would read: “Into cobots, CNC, and AI. Not here for prototypes — here to ship.” The RoboBusiness 2025 edition is shaping up to be a beast, blending industrial-grade robotics, AI-fueled automation, and serious startup heat — all in one tightly packed robotics expo.

Here’s what you need to know before you badge up:

When? October 15–16, 2025
Where? Santa Clara Convention Center, California (the heart of Silicon Valley, surrounded by machine shops, VCs, and really good ramen)
What’s the vibe? Think CNC-ready cobots, plug-and-play motion control, cloud-connected robotics, and AI that’s actually doing stuff — not just writing LinkedIn posts. It’s CNCs, cobots, actuators, AI, and zero fluff.
Who’s showing up? Big players like THK and Elmo Motion Control are rolling in with high-performance gear, while AI-driven systems from Nikon are bringing advanced metrology and vision tools that actually matter on a production line.

What is RoboBusiness?

RoboBusiness is the robot convention for people who’ve had enough of fluffy tech demos and want to see robots that actually work.

This annual robotics conference pulls together engineers, manufacturers, startups, and automation nerds to talk serious shop — and we’re talking AI, servos, actuators, and factory-grade robotics, not humanoids doing backflips for clicks.

RoboBusiness 2025 is coming in hot — and it’s not bringing PowerPoints. 

It’s a robotics expo with some real edge:

  • Less flash, more function: This isn’t CES — it’s where robots go from pitch deck to production line.

  • Industry-first focus: It's the go-to for manufacturers, not marketers.

  • Balanced energy: From deep tech talks to startup showcases, RoboBusiness nails the mix — and does it without losing its industrial edge.
  • More integration, less imagination: THK is back for the RoboBusiness Expo 2025 with motion systems and actuators that are literally made to move the industry’s bones — not just buzzwords on a keynote slide sped through by a pearly-toothed marketer.
  • A floor plan that looks like a robotics MMORPG: Seriously, peep the 2025 map. This isn’t a sleepy tech showcase — it’s got rows of real companies solving real factory pain points. 

If you’re still fuzzy on how all this automation wizardry actually works, here’s your robotic arms crash course. Spoiler: It’s joints, torque, and much more thinking than you’d think. 

The evolution from 2024 to 2025 — what’s changed?

The RoboBusiness 2024 edition was big. 2025? Bigger venue, bolder tech, and a full-on push toward modular automation, human–robot collaboration, and the true primacy of AI.

Take a look at the official 2025 listing: Same Santa Clara Convention Center, but a whole new level of practical deployment.

Want proof it’s scaling up? The venue map looks like someone dropped a robot factory on a blueprint — rows on rows of robotics solutions, from micro-startups to global motion control giants.

And if you're exploring what kind of robot actually fits your factory vibe, we’ve got a solid primer to get you started on how to choose the right manufacturing robot. Spoiler: It's not the one doing cartwheels.

The 2024 highlights that paved the way

At RoboBusiness 2024, the focus was clear: make automation smaller, smarter, and factory-proven. Nikon Metrology delivered robotic vision systems for ultra-precise QA. 

Let’s take a look at more 2024 highlights: 

  • Motion control that lifts: Elmo’s 2024 setup brought servo drives so compact they could fit in your pocket — if your pocket needed 5kW of torque. They’ll be back, and buffer.

  • AI with actual eyesight: Nikon’s 2024 drop featured robotic vision systems that see defects faster than your lead QA on two Red Bulls. Now imagine what their 2025 booth’s cooking up.

  • Plug-and-play robot muscle: THK loaded the floor with linear motion systems, ready to bolt into anything from packaging lines to surgical tables. No soldering iron in sight. 

Those weren’t just cool demos — they set the blueprint for what 2025 is scaling up.

What to expect in 2025 (beyond the free tote bags)

This year, it's less about “What if?” and more like “How fast can we install this?” We’ve outlined the top topics to keep an eye on. 

  • AI x robotics everywhere: From smarter arms to predictive diagnostics, 2025 is all about software-enhanced motion.

  • Modularity rules: Plug-and-play ecosystems are taking center stage, and integrators are eating it up.

  • Cobots go mainstream: Human–robot collaboration isn’t niche anymore, it’s the new normal for mid-sized factories.

  • Deployment, not theory: If you can’t install it by EOY, it probably won’t be on the expo floor.

Need a crash course before you show up? Here’s your full guide to how robotic arms actually work. No jargon. Just torque, joints, and all the juicy automation bits that matter.

Key trends and highlights at RoboBusiness

RoboBusiness 2025 is skipping the theory and jumping straight into live demos, startup showdowns, and AI-powered everything.

This year’s RoboBusiness conference is serving real automation, real networking, all piping hot. If it can’t run a production line or pitch onstage, it’s not making the cut.

Here’s what’s going down at the year’s best robotics expo:

  • Keynotes from actual industry disruptors: With over 60 speakers from companies like NVIDIA, ABB Robotics, and UC Berkeley, this isn’t a sleepy panel lineup — it’s a who’s who of robot overlords walking you through the now and next of automation

  • The demo floor is live-fire: No booths with sad pamphlets. This exhibit floor is packed with bots throwing, grabbing, assembling, and scanning. If it sparks, rolls, or solves a supply chain problem, you’ll see it here.

  • Startups under pressure (aka Pitchfire): The Pitchfire competition puts early-stage companies onstage in front of investors, judges, and a crowd that absolutely will roast a bad slide deck. Five minutes. One shot. No lifelines.

  • Double the conference, triple the fun: This year’s robot convention includes co-located events like DeviceTalks West, turning your two-day pass into two shows’ worth of workshops, panels, and product launches.

  • Networking that’s not just exchanging lanyards: Receptions and meetups are built into the schedule, which means actual humans will talk to you. Some of them might fund your next robot. Some might build it.

Who should attend and why

RoboBusiness 2025 isn’t an “exploring possibilities” thing, it’s about figuring out what works (and stealing good ideas before your competitors do). So, if your job includes robots, runs into robots, competes with robots — or would be better with robots — you should probably be here. 

Here’s who’s showing up (and why they’re pretending it’s for “research”):

  • The shop floor lifers: They’ve seen ten demo videos and still don’t believe the arm can hit ±0.025 mm. They’re showing up to tap the housing, run a cycle, and stare down the vendor like it owes them money.

  • The startup founders who swear they’re “post-revenue”: One hand’s holding a prototype. The other’s holding an energy drink. They're here to pitch at Pitchfire, corner some VCs, and definitely say “we’re hardware-agnostic” five times a day.

  • The quietly powerful engineers: No LinkedIn updates. No blog posts. Just someone in sneakers asking how long the actuator lasts in a freezer. They’ll test every bot and probably recommend it to procurement next month.

  • The “we need AI” executives: They’re not totally sure what AI does in robotics, but they heard their competitor installed something “smart” and now they’re here trying to decode what “real-time inference at the edge” means.

  • The investors with pockets and patience: They’ve been burned by vaporware before, but they’ve also backed some winners. They’ll watch Pitchfire, skip the hypey booths, and talk quietly to the exhibitor who brought a torque sensor.

  • The over-caffeinated R&D escapees: They’ve got a government badge, a three-day pass, and 400 follow-up questions about sensor latency. They won’t make eye contact until they trust you — and then they’ll not stop talking.

  • The curiosity tourists: They're not buying. They're not selling. They’re here for the robotics expo spectacle. And honestly? Fair play.

9 tips for getting the most out of RoboBusiness

You don’t survive a robotics expo — you optimize it. Between startup pitches, demo noise, and trying to get a sandwich between panels, RoboBusiness 2025 can absolutely break you if you go in soft. 

Here’s how to walk out smarter, caffeinated, and maybe even with something useful to install:

  1. Register early or pay the late tax: Prices spike faster than a cobot arm in E-stop mode. Lock your badge, book your hotel, and don’t get stuck staying at “business motel adjacent.”

  2. Fly into SJC — trust us: Skip SFO unless you love delays and existential dread. San Jose gets you 10 minutes from the venue and 0% chance of BART confusion.

  3. Agenda > vibes: This robotics expo is stacked. Block out your keynotes and panels in advance, or you’ll end up wandering the floor like a lost integrator with no use case.

  4. Pack light, network heavy: Bring business cards or a digital contact app. You’ll meet everyone from AI whisperers to someone who built a robot to sort pistachios. (That was real. He had a poster.)

  5. Hit the demo zones early: The good demos get crowded fast. Want to test a cobot or see a new gripper in action? Do it before lunch, or bring elbows.

  6. Talk to startups before they’re cool: The Pitchfire crew is full of energy, weird ideas, and a few companies that’ll probably be bought out in 18 months. Say hi now — brag later.

  7. Don’t skip the co-events: DeviceTalks West and Field Robotics Engineering Forum are co-located, which means extra sessions, cross-pollination, and way more badge scanning than your CRM can handle.

  8. Scan this list of robotics trade shows before you go. It’ll help you scope what RoboBusiness covers versus other events — and maybe give you a few questions to corner a speaker with.

  9. Wear comfortable shoes: This is not a drill. Your step count will spike. Do not flex in dress boots. Your knees will regret everything.

Summing up

RoboBusiness 2025 is happening in October 2025. It’s where robotics hits the factory floor, the investor circuit, and the startup pitch stage all at once. 

Whether you’re installing, building, funding, or just trying to keep up, RoboBusiness is the place where industrial innovation stops being a deck and becomes a demo. You’ll leave with leads, ideas, hardware specs, and possibly a robot selfie. Probably also a trendy tote bag.

Next steps with Standard Bots

RO1 by Standard Bots is the six-axis cobot upgrade your factory needs to automate smarter.

  • Affordable and adaptable: Best-in-class automation at half the price of competitors; leasing starts at just $5/hour.

  • Precision and strength: Repeatability of ±0.025 mm and an 18 kg payload make it ideal for CNC, assembly, and material handling, and a lot more.

  • AI-driven and user-friendly: No-code framework means anyone can program RO1 — no engineers, no complicated setups. And its AI on par with GPT-4 means it keeps learning on the job.

  • Safety-minded design: Machine vision and collision detection let RO1 work side by side with human operators.

Book your risk-free, 30-day onsite trial today and see how RO1 can take your factory automation beyond your wildest dreams. 

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