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How the One Big Beautiful Bill just made robotics the hottest investment of 2025

Guide
July 24, 2025

Congress just jump-started American manufacturing with a $3 trillion boost, and if you run a shop, this could be the green light you’ve been waiting for.

On July 4, 2025, President Trump signed into law what the House dubbed the “One Big Beautiful Bill Act.”

The bill does a lot. But three provisions have quietly triggered a massive opportunity for manufacturers:

  • 100% bonus depreciation on equipment is available until at least 2029
  • Immediate R&D expensing is fully restored
  • Small business incentives got a major boost

For years, industrial automation in the U.S. has been dragging. The tax code was part of the problem. And while the global industrial robot market contracted 5.8% in 2024, marking the third straight year of revenue decline, there are growing signs of a turnaround. 

U.S. reshoring efforts, fresh tax incentives, and early 2025 order spikes are starting to tilt momentum back in favor of automation. Analysts now forecast a return to growth in 2025 and beyond, even if pricing pressure keeps revenue gains modest.

The entire automation marketplace, from PLC systems to physical AI, has just received a significant financial boost. If you're thinking about deploying robots, upskilling your workforce, or finally addressing a production bottleneck, the economics have changed overnight.

Let's walk through why.

Before vs. after effects of the “One Big Beautiful Bill” for the manufacturing industry:

Policy area Before the bill After the bill
Bonus depreciation 40% deduction in year one, phasing out by 2027 100% immediate expensing
Industrial robots Depreciated over multiple years, no special treatment Full tax write-off in the first year
Manufacturing facilities Depreciated over 39 years 100% expensing for projects started before January 1, 2029
R&D expenses Amortized over 5 years (15 years for foreign R&D) Fully deductible in the same year
Pass-through deduction 20% deduction, set to expire at the end of 2025 Made permanent
Section 179 expensing Cap at $1.25 million, phased out quickly Cap doubled to $2.5 million, phase-out starts at $4 million
Small manufacturers Limited deductions, cash flow constraints Enhanced incentives, faster payback on automation investments

The pre-bill reality check: Why was manufacturing automation stalling?

Equipment purchase pain

Bonus depreciation was supposed to help manufacturers modernize. But after 2022, it started fading fast. By 2025, it stood at just 40% and was on track to vanish entirely by 2027.

A $200,000 robotic cell purchased this year only allowed an $80,000 deduction up front. The rest had to be spread across years, just like office furniture or HVAC systems. That made automation look like a long-term luxury instead of a short-term upgrade.

Even worse, industrial robots received no special classification. Whether it was a pick-and-place unit or a seven-axis arm with vision feedback, it was lumped into the same depreciation schedule as any other equipment.

For shops running thin margins, robotic investments were too risky. Upgrading a line meant tying up capital for years without an immediate tax benefit.

The labor shortage reality

The people simply are not there. The average welder in the United States is now 40 years old, with 51% of the workforce aged 40+. That's not a projection. That's today.

Machine shops from Ohio to Texas have job boards with months-long vacancies. Fabrication shops are turning down contracts because they can't find reliable workers to meet deadlines. Automation isn't optional anymore. It's the only path forward.

But when tax policy punishes both the research and the equipment needed to automate, the result is paralysis. Many manufacturers wanted robots. Most couldn't justify the cost.

That gridlock held the industry back until July 2025.

The turning point: What the “One Big Beautiful Bill” actually does

Bonus depreciation revolution

The bill offers 100% bonus depreciation until 2029 unless it's extended. Equipment can now be fully expensed in the same year it's placed in service. This includes industrial robots, conveyors, welding systems, and palletizers.

Before the bill, businesses could only deduct 40% of equipment costs in the first year. That number was shrinking and set to hit 0% by 2027.

The result is FASTER ROI: A six-figure investment now creates an immediate six-figure tax benefit.

Manufacturing facilities transformation

Any project started before January 1, 2029, now qualifies for 100% expensing. That includes full builds of production facilities or expansions designed to support robotics.

Previously, manufacturing facilities depreciated over 39 years. Robotics labs, AI warehouses, and automation-heavy plants had no option for immediate expensing. The new bill changes that.

It opens the door for more manufacturing growth. Large-scale projects now look financially viable much earlier in the process.

Small business incentives

Section 179 lets businesses immediately deduct the full purchase price of qualifying equipment, including industrial robots, when it's put into use the same year. It's designed specifically to help small and mid-sized companies invest without waiting years to recoup the cost through depreciation.

Previously, the cap was $1.25 million, and it started phasing out fast once you crossed $2.5 million in equipment spend. That limited how much smaller shops could invest before losing the tax break.

Now? The deduction limit doubles to $2.5 million, and the phase-out doesn’t kick in until $4 million in equipment spending. That’s huge.

Combined with 100% bonus depreciation, which applies broadly to capital expenditures, Section 179 gives small businesses a parallel and sometimes more flexible way to write off investments immediately.

The result? You don’t need a sprawling plant or enterprise-scale budget to modernize. Even a 10-person machine shop can finally justify that robotic arm, palletizing system, or CNC upgrade they’ve been eyeing.

Manufacturers win big from the Big Beautiful Bill

Manufacturers considering investments in automation are now in a better position. A machine shop that once faced a five-year payback on a robotic CNC tending system can now write off the entire investment in the first year.

Pick-and-place systems, palletizing robots, and more collaborative applications are now more viable for mid-sized operations than ever. Full expensing accelerates ROI and lowers the barrier to entry. As such, we expect to see a strong surge in robotics implementation.

More tax vehicles to support automation means new projects no longer depend on surplus budgets or long-term planning. If it boosts throughput, improves quality, or frees up manufacturing teams, it makes more financial sense than ever before.

It’s worth noting that, as with every major industry change, the win isn't limited to individual manufacturers. It touches every part of the automation economy.

Smart automation deployment in the new tax environment

The tax advantages are clear, but successful automation depends on choosing the right robotics partner. The best systems combine affordability with advanced capabilities, like built-in vision, no-code programming, and small footprints that support fast deployments and repurposeability.

Standard Bots RO1 delivers exactly that combination. It's a fraction of the cost of competing systems while offering superior payload capacity (18 kg), repeatability (±0.025 mm), and built-in AI. Most importantly, it ships in weeks, not months, so you can start claiming those tax benefits immediately.

With full equipment expensing now available until at least 2029, the ROI math on RO1 is even more compelling. What used to be a multi-year payback is now a year-one tax asset.

Why manufacturing robotics is exploding now

Perfect storm for automation

For the first time in years, U.S. tax policy is doubling down on automation. While measures like Section 179, the CHIPS Act, and initiatives from the ARM Institute have supported automation before, the One Big Beautiful Bill goes further, offering manufacturers clear, immediate financial reasons to invest in robotics now.

Labor shortages are forcing the issue. Welders and machinists are aging out. For instance, younger welders (aged 20 to 30) only make up 23% of the workforce, and that's just not future-proof. Many shops are turning to automation just to stay operational.

The tech is finally ready. Collaborative technologies have pushed easy programming to smartphone levels of simplicity. Physical AI can now automate tasks that are impossible through traditional programming methods and handle tasks that used to take months of engineering in mere days of data collection.

The US manufacturing advantage

U.S.-based manufacturers now have a new edge. They get full equipment deductions in the first year. New facilities built before 2029 are fully deductible.

This changes the math. Projects that used to require a five-year plan now fits inside one fiscal cycle. Returns between 12 and 36 months are becoming the norm.

For buyers, that means faster ROI. For the entire manufacturing sector, it signals a competitive reset.

Market timing signals

Reshoring is already underway. Manufacturers bringing production back home need higher output with the teams they have. Automation fills the gap.

AI-powered robotics isn't just a future concept. It’s entering the market now. Projects conceived today are running production parts the same year.

The labor crunch won't ease anytime soon. But for once, the policy environment is helping. Robotics is no longer reserved for the Big 4 or Silicon Valley. It's the default path forward.

The bottom line: Manufacturing automation just got ridiculously cheap

Congress just made robots the best investment you can make in 2025.

Write off the entire cost in year one? Check. Small business incentives that don't suck? Also check.

A $200,000 robotic cell that used to take five years to pay off can now be written off completely in the first year.

The labor shortage isn't going anywhere. The average welder is 40 years old, and most shops can't find reliable workers. You can keep posting job ads and hoping, or you can equip the welders you have with automation tools that will hit your deadlines right now. 

The tech finally works. No-code programming, built-in vision, and AI that doesn't need a PhD to operate. Processes that used to require months of integration now take days. 

If you're still manually doing what robots can do better, you're not being traditional. You're being expensive. 

The policy environment, labor reality, and available tech all point in the same direction: automate now, or watch your competitors do it first.

Take advantage of the new tax benefits with Standard Bots

With 100% equipment expensing available until 2029, there's never been a better time to automate.

RO1 handles everything from machine tending to welding without the complexity of traditional industrial robots.

No coding required, no lengthy integration projects, and no safety cages needed thanks to collaborative design.

Built and assembled in the USA, RO1 delivers the performance you need with the simplicity you want. Plus, our team provides complete support from installation through ongoing operations.

Schedule your risk-free, on-site demo today.

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